Developing Your Personal Brand Statement

With an eye for design and a passion for print, I design with customer-focused creativity.

This week, I developed a personal brand statement by looking at my current and past experiences. I considered the following:

  • What are some of my essential qualities that I want my audience to know about?
  • Are there particular qualities which will make me stand out from the others?
  • What are my long term career goals?

As a graphic design student with a strong interest in art, I have a sense of design and continue to develop my design skills through school assignments and projects. I highlight my customer-focused approach to my work, which comes naturally to me, and helps me to stand out. It can be difficult to maintain such an approach while working, thus I think it is relatively unique quality. Currently, I am dedicating my time to building my portfolio and learning about the graphic design industry, with a focus on print material. Thus, the emphasis of my “passion for print” is accurate and essential.

Besides content, I considered the following: length and use of literary devices. One sentence is concise and sufficient for communicating my personal brand statement. I illustrated my personal qualities by using alliteration in “customer-focused creativity” to create a powerful statement. Undergoing the thought process of considering skills,  qualities, and long term goals of mine, in addition to length and word choice, I came to the creation of my own personal brand statement.

Developing Your Personal Brand Statement

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