Google 101

Are you using Google to its fullest potential? Read on to see if you know the answers to the following questions:

1. How would you search for an exact word or phrase?

You can search for an exact word or phrase by using double quotes around the search term. For instance, “Have no fear of perfection”.

2. How would you search for something on a specific site?

By using command or control + f and typing the word you are looking for in the find bar, you can search for words on a specific site. Push enter to go through the results until the right one shows up.

3. How would you correctly search for a definition?

By using the “define” operator, which you would do by adding define before the word, you can search for its definition. For example, define humor.

4. How would you search for a specific product available within a specific price range?

You would search for a specific product including your specific price range, firstly, by entering the product name, followed by the lowest and highest price range with two periods in between. For instance, the query for a pair of socks priced between $5.00 and $10.00 would look like this: socks $5..$20.

5. How would you search for a specific filetype?

To search for specific filetypes, add the term filetype: before the extension name, with no spaces, then follow with the title which you are searching for. For instance, filetype:pdf  yoshimoto.

6. How would you include or ignore words in your search?

By using the – sign in front of the term you want to ignore, you can exclude that term from your results. For example, salsa -food.

7. How would you find sites/pages similar to an existing one?

To find sites/pages similar to an existing one, use the “related:” operator. For example,

8. How would you confirm the exact form of a quote even if you were missing some of the words?

You can use the “asterisk” operator by replacing the missing word in your search with the asterisk. For instance, “women are the real * of society”.

9. How would you search for pages containing two connected words?

By using the underscore operator, you can search for pages containing two connected words. For instance, concerts_toronto.

10. How would you search for social media content containing a specific tag?

To search for social media content containing a specific tag, use the hashtag (#) symbol followed by the tag. For instance, #dogstagram.

Want more information? Click here for more from Google itself.

Google 101

Social Media Best Practices: Audience and Context

There are many things one should keep in mind when posting on personal or business social media accounts. They are an extension of the different dimensions of your life and, in the nature of today’s online world, can be viewed by people close to you as well as people who are not. This is why it is important to follow some general best practices by considering the following: audience and context.

Your audience is an important aspect of the kind of content you can post. For instance, your Facebook friends are appropriate people to share detailed personal information about your daily life with as most of them know you very well and vice versa. However, an audience that extends past your circle of friends and family, such as potential clients for your business, calls for less personal content and more which promote your business. In this case, posts exhibiting company promotions or corporate charity work which contribute positively to the overall image of your company are more suitable.

The second thing to keep in mind is the context, whether the platform you are using is more text or image friendly. This determines the readability of your posts and whether they will be clearly communicated to your readers. If you want to share a message through writing, platforms such as WordPress or Blogger are suitable options, while Instagram or Pinterest are not, as they are image-based platforms.

Posting the right kind of content on your social media account will allow your readers to understand you. Being clear about the intent of your post, by paying attention to your audience and context, are key to successful use of your choice of platform.





Social Media Best Practices: Audience and Context